Application of knowledge is the ultimate goal of instruction. It is important that theory learned is actually applied to real-life situations, and not just remain in the classroom. An Application Log exercise will enable you to convert theory into practice and think strategically.
1. Pick a topic of interest from the list below.
2. Think of a real-life situation that your topic can be applied to, and develop a 1-page scenario. Use real corporations/scenarios for your work. Be as detailed in your analysis as possible. Provide your own solutions/thoughts as appropriate.
Creating and sustaining a completive advantage: differentiation, cost leadership, focus
Creating value through diversification: mergers and acquisitions, strategic alliances, joint ventures, vertical integration
Creating value in global markets: exporting, licensing and franchising, strategic alliances and joint ventures
use at least 1 citation