Case Study questions: You are engaged as the new marketing

Case Study questions:You are engaged as the new marketing manager, you have been told to produce aset of strategies to increase sales and expand your market globally in the next 3years. You are required to:1) Develop appropriate marketing communications strategies to ‘win’ the trust ofcustomers that your product is better than competitors.2) Analyse how culture can influence consumer’s buying behaviour acrossinternational market.Produce a report using relevant international marketing theories to answer to thequestions above. Justify your recommendations and use relevant (whennecessary) examples to support your argument.

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