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Section 4 – Place & Promotion (Module 4)

  • Distribution Channels
    • Length & Width
    • Direct & Indirect
    • Vertical & Horizontal Channel Conflict
  • Promotion
    • Communication Process & Tools
    • Product Life Cycle
    • Push vs. Pull

You will create a complete Marketing Plan by the end of the course. You will write the Fourth section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein. This assignment will focus on Section 4 – The Place & Promotion (Module 4).

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