Marketing Research Paper (1350 – 1700 words)
Due Week 3, Day 7; 2359 Hours AZ Time
Kudler Fine Foods is a gourmet grocery store that has experienced significant growth and is now focused on expanding its services, improving the efficiency of its operations, and increasing the consumer purchase cycle. Use the Virtual Organization link on the page to access additional company information on Kudler Fine Foods. Using Kudler Food’s Marketing Overview as a guide, prepare a 1,350-1,700-word APA compliant paper in which you:
- Justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics
- Identify the areas where additional market research is needed.
- Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.
- Remember to use APA format, including writing in the third person, an abstract, section headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper