discuss how web 2.0 and social media have altered the way entrepreneurials do business
discuss how web 2.0 and social media have altered the way entrepreneurials do business
Key Assignment Draft
Write a paper of 1,500 words that responds to the following:
- Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
- Engage their existing customers
- Attract new customers
- Listen to employee and customer feedback
- Respond to crises
- Provide current examples.
- Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.
