Tools for product optimization

Tools for product optimization

Tools for Product Optimization Course | 2nd Assignment
This assignment covers the material in module no. 5,6,7,8.
This assignment covers both the strategic and the tactical aspects of performance marketing. Work individually using same product you have used in the previous assignments.
Instructions:
Task 1 (30pts):
Conduct a full keyword research for your product, using the tactics discussed in class. The result should be 3 tiers of keywords – 1st tier: 5-10KW, 2nd tier: 10-20KW, 3rd tier: 20-50KW.
For each KW include:
● Intent (High / Mid / Low)
● Monthly search volume in your chosen GEO
● Competition level
For this assignment you will need a keyword tool – Google “free keyword research tools” and work with one that you like